Optimized video when it is needed the most

A tweak here, a tweak there. It is a game of leapfrog familiar to companies and developers trying to emerge as the leader of the pack. And, for those in the industry, one belief is universal; a victory for one is a victory for all. With that in mind, all eyes are on Vidyo.io, a new cloud-based method for delivering embedded video from Vidyo.

Focusing on the emerging CPaaS 2.0 market (you can catch up on CPaaS – Communications Platform as a Service - here), this updated version uses the internet for sending video and making conference calls in a way that allows applications to run simultaneously.

This allows for (amongst other things) "dramatically optimized video" where all parties in the call receive the highest possible quality video depending on factors such as computing power and the user's proximity to the nearest data center.

Crucially, when video is taking the staring role in, say, distance learning, remote healthcare, or when field support staff need back-to-base backup, and where bandwidth is at a premium, this optimization really earns its salt.

How Vidyo.io works

CPaaS 2.0 allows for an improved user experience when it comes to things like switching to text whilst being in a conference call, and Vidyo's smart new service also allows for sending video in 4K, and can even be scaled down for mobile use as well.

This is made possible by the use of what's called Scalable Video Coding, which essentially means that the video is broken down into layers, and that layered information can then be adapted on the fly (depending on connectivity and hardware) to vary resolution and frame rate in order to stay connected.

The appeal of Vidyo.io for developers is that it utilizes an improved software development kit (SDK) that bypasses the need for in-house hosting or even a deep understanding of video coding. Vidyo.io provides a SDK for web browsers (WebRTC and plugin) and an Application Program Interface (API) for Windows and macOS, as well as for mobile platforms iOS and Android.

And finally, Vidyo is introducing usage-based pricing and business models. This will probably also be a deciding factor for application developers, as the relatively low cost is one of the key factors in the explosive growth of CPaaS.

Why CPaaS 2.0 is reason to get excited

Relying more and more on mobile communications as we do today, any robust advancement is reason enough to celebrate. And what Vidyo.io improves upon is the concept of being able to communicate more effectively with others in a professional or personal capacity.

For example, Amazon Mayday allows Kindle and Fire users to contact a helpful advisor without needing to switch to a telephony interface - their little face just pops up when it's needed, and you can just keep on swiping and scrolling at the same time.

CPaaS 2.0 Is the driving force that allows parties at either end of a video conference to push and control information for all to see, something not possible using the (now outdated) Public Switched Telephone Network.

For a more in-depth look at the potential of CPaaS 2.0, you'll probably want to be here.