CPaaS and the Conference Call

Image: Allan Rotgers - Flickr

Why “Communication Platform as a Service” (CPaaS) will resolve a real first world problem

How many times have you tried to arrange or partake in a conference call but faced difficulty getting everybody connected?

This is often a matter of incongruous or out-of-date hardware and/or software, which is difficult to troubleshoot on the fly, especially when dealing with third party products. All businesses and workgroups should be fully synchronized with their communications infrastructure (or as close to that as possible) in order to compete within the growing digital ecosystem that pervades modern life.

With most groups, the best way to achieve this would be a unified platform – a single communications solution with multiple features to meet the organization’s requirements. And the more integrated the technology is into the workgroup’s broader operations, the more streamlined communication will be.

That’s where CPaaS comes in. Communication Platform as a Service (CPaaS) is a business model that allows organizations to develop their own communication channels within virtual space, using any number of transmission formats (from text messages to video calls). CPaaS providers empower developers with useful tools to simplify this process.

The history of telecommunications technology reflects a great deal of conflict between disparate groups and interests. Standards are developed to simplify, organize and regulate electronic communication protocol and infrastructure. Intellectual property law creates barriers that guard proprietary technology and the right to profit from it, but can also insulate it from its full potential for integration and scalability.

With the rise of the cloud in recent years, however, new business models and data solutions are reshaping the way that businesses and organizations interact with data technology – communications in particular. CPaaS falls under the greater umbrella of “as a service” products, which are solutions facilitated by the cloud to allow remote processing, storage, and software development through virtual technology.

What This Means For Conference Calling

The conference call is essential to many different operations in the business space and beyond. It is one of the most popular and effective ways for workgroups to exchange ideas, troubleshoot, plan and assess. The practice has long been implemented using landline telephony, but at long last, it seems to be migrating at an accelerating pace toward more modern user devices, for which we have the cloud to thank.

Cloud technology allows businesses and organizations to circumvent on-site physical computing for storage and processing to a large extent. It offers data platforms and computing environments that are scalable and customizable. And CPaaS is one of the most profound expressions of the cloud’s potential for improving business operations.

With CPaaS, conference calling can be simplified through integrated communication platforms that are developed in-house using application program interfaces (APIs). The freedom to develop these tools for specific needs and to fit them into specific contexts are major selling points for CPaaS as a foundation for modern conference calling solutions.

The days of trying to manage conference calls through landline technology are numbered. Background noise, dropped calls, poor audio/video quality – all of these issues will be alleviated as CPaaS enables developers with the power and resources to modernize the conference call.

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