Auto makers debut models featuring virtual assistants and next-level voice

Image: Phillip Richter & Rikard Elofsson - Flickr
Ingrid Fadelli

Completely connected cars are coming your way. Quite literally

No one cares how communication happens- they merely care that it happens seamlessly wherever and whenever they want it.

Communication is changing at an increasingly rapid pace. While we were once limited to calls and messages on our phone numbers, the market now offers a broad range of alternatives, such as WhatsApp, Skype, Viber, Telegram, and so on.

Making calls to the opposite end of the world has become easier and more affordable, and no longer requires a mobile phone either. At the pace at which things are changing, it is not too hard to imagine a future in which 10-digit phone numbers no longer exist, and are substituted by some other means of platform independent identification.

On the road, it makes no difference

Consumers no longer care about what device they are communicating from, and often prioritize practicality and price when choosing how to talk to one another.

The world is becoming more and more connected, and technological tools that can access the internet are being integrated into all kinds of devices, ranging from phones, notebooks, tablets or computers to even televisions, fridges, cars and home assistants.

That much, we of course know, and CES 2017 appeared to confirm this trend as, during the show in Las Vegas, several leading car manufacturers announced deals with tech giants to add virtual assistants to their new cars. The WSJ ran a major follow-up detailing the introduction of in-car voice assistants.

Communications technology hits the fast-lane

Nissan and BMW announced they will be working with Microsoft to integrate Cortana into a number of vehicles, while Ford made a deal with Amazon to bring Alexa into some of its cars. Hyuandai and Daimler announced they will integrate Google’s voice assistant in some of their cars (…).

And, let’s not forget that Apple’s assistant, Siri ,is already available in a number of cars ranging from BMW, Nissan, Hyundai and Ford, through the company’s CarPlay software.

As automobile manufacturers include a greater amount of new technology into cars, services like the Clique CPaaS API are as good as guaranteed to gain a new meaning and enable new, 360° communication over IP.

Smartphones are now being connected to consumers’ cars, and we are entering a future where voice-activated assistants will forward calls over the Internet, without needing to be connected to a mobile phone.

It seems crystal clear to us that we are heading towards a time in which communication is even easier and cheaper than it is today, and is no longer limited to mobile phones and telephone numbers.

It all comes back to the fact that no one really cares how communication happens anymore, as long as it happens efficiently, and is available wherever and whenever it’s needed.

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